Introduction

How To Make More Money With Google AdSense
Google wants a slice of your traffic. And they're willing to pay big bucks!
For those who have been complainin g of h igh traffic and low sales, there's
simply n o better way to cash in on those hard-earned visitors to your web
pages.
AdSense makes it so easy!
There's no complicated software to install, no need to scout for affiliates,
nothing to buy and no need to even have a merchant account. So…
Why isn't everybody doing this? More importantly, why isn't everybody
making the most of it?
It's "Hidden Money"
"Seeing is believing", they say. Most webmasters love to obsessively track
th eir visitors, earnings an d CTR's several times a day. They love to see
what's there, but they often miss what can be.
AdSense doesn't give you ultimate control over which ads are served, how
th e ads are rotated or what each click is worth . That's a good thin g, because
it's hands-free income. (It does give you some control though, and I’ll tell
you how to use those controls in this book.)
But many webmasters still th in k that once you've stuck the AdSense code on
your page, there's little you can do except wait and watch.
Nothing could be further from t he trut h! Google gives you a great deal of
control over you r ads, and especially their visual or graphic elements. By
tweaking these elemen ts to you r advantage, you could easily — in as little as
a few minutes — mu ltiply your click-throu gh s many, many times over!
My Experiments with AdSense
I signed up with AdSense in June 2003, starting small by serving AdSense off
just a few of my pages.