Introduction -2

By the end of the day, I'd delivered several thousand AdSense impressions —
which netted me the princely sum of… $3.00. I didn’t exactly burn down the
house.
While I didn’t see a great deal of potential based on this initial figure, I
figured it couldn’t hu rt to place AdSense code on more pages. Over the
period of a couple mon ths, I increased my impressions 25-fold, but the clicks
just weren’t happening. That was when I hit my lowest point as an Internet
publisher. My click-th rough ratios were so bad, I needed thousan ds of
visitors to net about $30 per day.
At that point, I knew something had to change — and I was goin g t o change
it!
It was as late as April 2004 — ten months after I sign ed u p with AdSense —
th at I had my eyes opened to wh at I had been missing all along. It was on e
of the “Ah-Ha!” moments w here I felt as though I was being hit by the
proverbial two-by-four. Immediately, I began experimenting with my Google
ads, testing various placement and colors to see if my assumptions would
hold water.
The results were fast — and fantastic!
By applying the same easy tweaks discussed in this book, I nearly tripled my
click-through rate, and my income shot up to $6 00 PER DAY! I still
remember that golden day in April 2004 — and for me there's been no
looking back.
From my early days of bein g an " AdSense nobody" to becoming a leading
AdSense guru, when a five-figu re monthly income no longer surprises me…
it's been an eventful journey full of learning experiences.
Little cogs run the AdSense machinery!
It's easy to get carried away when you're making so much money. But I
never lose sight of the little things that make me big money with AdSense.
Every AdSense partner — however big or small — knows that at the end of
th e day, it all boils dow n to one thing: stats! Your AdSense stats might not
be amazing to start with , but make it a habit to go through it w ith a fine-
toothed comb. As you start making sense of those 'little nu mbers'… the big
checks with follow!